If we told you we are great, why should you believe us?
But if someone else – lots of people – told you we were great, would you believe them?
In today’s world of self-publication and social media we think that what people say about your business is just as important as what you tell them through ‘traditional’ methods.
We use our creative and strategic skills to incite conversations about your brand, products and services.
This improves brand engagement by customers and employees; and profitability. Maybe you’ll work with us and tell others how great we are.
The rest of our site will tell you more, but please get in touch if you need more information.
work
CDM Media
ITO Magazine
US publishing company, CDM Media asked Coup to design and produce their inaugural business publication, ITO America, which would be distributed to 30,000 of the top IT executives across North America.
Principality Building Society
Environmental Branding
Being close to the Welsh community is one of Principality’s core values, and they rightly wanted to shout about it and raise the overall awareness of their brand.
Moneypilot
Customer Interaction Review
Prior to launching a new site (which is not yet live), Moneypilot asked Coup to provide insight on the approach to the customer interaction model.
Principality Building Society
Employee Magazine
As part of a wider employee engagement programme, Principality asked Coup to design a magazine that would help them reach out to their 1000+ employees.
Porthkerry Health Centre
Identity
The owners of Porthkerry Dental Practice have introduced a broader range of lifestyle services and wanted to reflect this to potential and existing customers through a refreshed identity.
Llanover Hall Community Art
Event Posters
In a bid to help a community arts charity to increase participation and donations, Coup produced a series of posters that challenged the view of what the charity does and how it influences the services provided in the community.
search
news
- Nicola Hinds
- 10/11/08 by Robin
We’re really excited to announce that Nicola Hinds has joined the management team at Coup.
- Recruitment Agency makes the smart choice
- 02/11/08 by Paul
Smart Solutions Recruitment has chosen us to rebrand them and carry that across all on and offline communications…
- New Management Team Member
- 16/10/08 by Robin
After many late night ‘discussions’ and breakfast meetings, it looks like we’re about to hire our fourth member of the management team.
- CDM Media’s CIO Finance Summit
- 18/08/08 by Craig
Coup will be creating the printed materials for the upcoming CIO Finance Summit.
- HZL Identity win
- 12/08/08 by Paul
The Cardiff team have one another identity job. This time it’s for industrial services group HZL.
what
We are The Coup Agency because we think that customer and employee engagement drives sustained success.
We can increase customer and employee loyalty, retention and advocacy. We’ll do this by inciting conversations about your brand, products and services.
Here’s how…
Understanding & Ideas
- customer and employee insights
- measure & assess existing engagement
- business strategy
- employee/ customer interaction models
- marketing strategy
- creative & advertising concepts
- social media concepts
Planning & Design
- media selection
- user experience design
- information architecture
- brand identities
- creative design
- tone of voice & copy writing
- project & programme management
Delivering Change
Digital:
- website design & build
- web 2.0 - blogs, wikis, forums, tweets
- social media integration/ optimisation
- CMS integration
- ruby on rails & php
- advertising
- media publishing
- creative installations for events
Physical:
- print advertising
- print publishing
- customer & employee communications
- environment branding
- event production
elsewhere
- If anyone ever still wondered ‘why a blog?’
- 19/11/08 by Paul
Whether a genuine groundswell that felled the effort, or an alliance of the few, Johnson & Johnson recently felt the full force of a public backlash that demonstrates how quickly social media can galvanize a groundswell of opinion.
- A Rat’s Life
- 17/11/08 by Paul
A street art pioneer returns to the city where it all began - from Creativity Online
- Sustainable design
- 12/09/08 by Paul
Design Council have published a great article on sustainability in design.
- Binge drinking is bombed
- 25/07/08 by Paul
The Independent newspaper has today predicted the imminent end of the Great British bender. Hmmm…
who
We started The Coup Agency this year (2008), but have done loads of work with loads of companies before Coup.
We are 104 years old between us and have collectively amassed 40 years of working with - and for - big brands like:
- UBS
- Orange
- Kia
- LloydsTSB
- RBS
- V&A
- Toni and Guy
We are skilled in the arts of:
- Advertising, marketing and communications strategy and delivery
- Interactive design and development
- Publishing design and development
- Employee and customer engagement programmes and…
- Inciting conversations that change behaviour
And we think we can help you.
Paul Shepherd
A veteran of corporate and customer communications, Paul specialises in stakeholder engagement. He’s a creative by nature and has been a freelance designer and copy writer since leaving the big hitting world of financial services where he held a number of communications management roles.
In between trips to see our American clients and going to music festivals (wishing he was playing, not watching), Paul oversees our creative output and new business development.
Robin Matthews
Uses the word engagement a lot and gets through a lot of flip chart paper. Despite this he still seems to deliver real things that are useful. Robin’s been the COO at a top UK digital agency, strategy executive at a leading building society and a management consultant at a top 5 global consultancy.
This background helps him bridge the gap between the optimal and the real. He’s passionate about simple things that impact employee and customer engagement and has substantial experience in leading people, process and technology change.
Craig Peden
Keeps our feet on the ground whilst letting us feel like we’re at 20,000 feet. He’s got years of experience running CRM, digital strategy, technology programmes, gained from some big global management consultancy firms.
Unlike many management consultants though, Craig delivers his plans and not just the presentation (although he likes these too). Craig can “colour in” Gantt charts AND deliver projects to time, budget and specification.
Oh yes, he was also a helicopter navigator in the Royal Navy, so is really useful when we go to pitches.
where
The Coup Agency has studio space in London and Cardiff and a shiny virtual office anywhere you need us.
Our philosophy is to be where our clients need us with the right people. So, whilst we often work together, it is not unusual for our team to be geographically dispersed. Our staff, colleagues and partners are based throughout the UK, US and Asia.
We undertake projects throughout the UK, Europe and the US.
London
The Coup Agency
26 York Street
London W1U 6PZ
UK
t: +44 203 291 2259
hello_london@thecoupagency.com
Cardiff
The Coup Agency
28 Cathedral Road
Cardiff CF11 9LJ
UK
t: +44 292 103 2259
hello_cardiff@thecoupagency.com